CASE 001 ACTI · AGENTIC KEYBOARD

Take a new concept.
Turn it into a new category.

From one repeatable positioning line to a global launch confirmed by the industry.

ACTI / 2026GLOBAL LAUNCH
9:41•••
MESSAGE

Dinner Friday — find an
Italian place nearby.

ACTI Summon nearby Italian restaurants.
ACTI
HOLD TO ACT
INTENT ACTION
NO APP SWITCHING01 / 01

LAUNCH OUTCOME

#1Product
of the Day
#1Product
of the Week
1,346Product Hunt
Points
3Global tech media
stories

The market doesn't need more explanation.
It needs an answer it can remember.

We repositioned ACTI from “AI Keyboard” to Agentic Keyboard: a keyboard that doesn't just type — it understands intent and completes the action.

Three steps to build a category

POSITION → PROVE → AMPLIFY
01
POSITION

Define the category first

Agentic Keyboard created the separation — the product owned its own position from its very first appearance.

NOT ANAI KEYBOARDAGENTIC
KEYBOARD
02
PROVE

Then make the market see it

The product film, X and Reddit all revolved around one gesture: type the intent, hold the Acti Bar, get the result in context.

32s PRODUCT FILM𝕏 CATEGORY STORYr/ USER PROOF
03
AMPLIFY

Finally, let the industry confirm it

#1 on both Product Hunt boards concentrated the launch momentum; TechCrunch and other media wrote the new category into the industry vocabulary.

PRODUCT HUNT#1

PRODUCT OF THE DAY
PRODUCT OF THE WEEK

It's not about lining up channels.
It's making every step build credibility for the next.